The Rolls-Royce Phantom is a full-sized luxury saloon car made by Rolls-Royce Motor Cars. Launched in 2003, it was the first Rolls-Royce developed and introduced after BMW purchased the right to use the Rolls-Royce name and logo in 1998.
It is credited with successfully reviving the Rolls-Royce brand and restoring Rolls-Royce's credibility as a maker of luxury cars
The Phantom Drophead Coupé and Phantom Coupé are two-door derivatives of the Phantom launched in 2007 and 2008, respectively.
From 2003 until the launch of the smaller Ghost in 2009, the Phantom was the only car produced by Rolls-Royce. The Phantom acted as the company's flagship model, but was less exclusive than previous Phantoms.
The Phantom uses a unique chassis platform, body, interior, and retains traditional Rolls-Royce design cues. The body is mostly aluminium.
Final assembly, including all body, paint, wood, and leather work, is completed to each customer's individual specification at the Rolls-Royce plant in Goodwood, West Sussex. The plant is close to the historic Goodwood Motor Racing Circuit.
The plant contains the paint shop, body shop, leather shop, woodworking shop, assembly line, and executive offices under one roof. There are only three robots in the factory. The robots paint the body; the paint is polished by hand after the robots spray each coat. The coachlines, which are exactly 3 mm (0.1 in) wide, are done, as well as all other work, by hand, in keeping with the Rolls-Royce tradition.
The aluminium extrusions that are used to construct the aluminium spaceframe are produced in Norway using hydroelectric power, shaped and machined in Denmark and finally hand-welded in Germany.